Grace notes bring colour, character and expression to a piece of music without changing the tune at its heart. Done well, they add panache, elegance and sophistication, lifting a musical phrase into something distinctive. Done badly, they are just noise.
Jim Follett founded Grace Note Communications in 2025 to bring the same principle to marketing: building on what is already strong and shaping it into something smarter, sharper and more beautifully expressed.
Small businesses no longer need a large agency or in-house team to access high-quality marketing. AI may make delivery faster, but experience and judgement still matter.
Drawing on nearly two decades of hands-on experience, Jim works across strategy, content, social media, digital advertising, influencer marketing, email, websites and video production, with clients working directly with him throughout.
Services
Jim spent nearly a decade working at leading agencies, helping well-known organisations across the arts, financial services, insurance, technology, travel and consumer sectors. He can help with press coverage, launches, campaigns, thought leadership and the wider story a business wants to tell.
PR & communications
Social accounts that he has managed have ranged from a few hundred followers to more than 250,000. The service can include planning, copywriting, design, photography and video, giving smaller businesses a complete and consistent social media offer in one place.
Social media & content
Jim has run paid campaigns across Meta, TikTok and other platforms, including programmes with budgets of more than £1 million a year. He can help decide who to target, what to show them, how much to spend and how to improve the results over time.
Digital advertising
Jim works with creators of all sizes, from smaller niche accounts to influencers with audiences of more than 100,000. He can find the right people, make contact, agree the brief and manage the whole process, helping businesses reach new audiences and create content they would struggle to produce on their own.
Influencer marketing
Experience includes mailing lists from a few hundred people to more than 800,000. This can cover regular newsletters, targeted campaigns and dividing larger lists into useful groups so people receive messages that are more relevant to them.
Email marketing & CRM
Jim has developed plans for businesses facing a wide range of challenges. These can cover the whole business or focus on areas such as social media, email, advertising or audience growth.
The aim is to create a practical working plan that everyone understands and can use together. He can lead the work and stay closely involved in delivery, or provide the structure and support your team needs to carry more of it themselves—depending on your budget, time and resources.
Marketing strategy
Clients
